Wednesday, February 3, 2016

Increase of mobile usage in Pakistan

After the 3g/4g auction in Pakistan in 2014, there was a vast increase in the usage of mobile phones. It is reported that in 2015 about 600,000 units were sold in January, 2015. Smartphones contribution to the telecom market was highest.
According to research, smartphones penetration grew steadily. In January 2013 it was 13%, which increased to 23% in January, 2014 and till January, 2015 it increased to 31%.
The reason behind this huge change in the usage of smartphones can't be determined. It can be due to large screens, better camera technology, dual sim technology or internet (3g/4g) facility.
Before the auction of 3g/4g, it was recorded that there was more usage of chinese or replicas of the expensive brands. But as chinese or replica phones are not using better technology so users have moved towards the kit sets. These sets are refurbished or used sets and are imported from other countries. These mobile sets are without warranty and can be bought for half of the price of new one.

                                                                             (Source:gfk)

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