Wednesday, February 3, 2016

Commercial War

TV Commercials play a major role and have a big share of marketing for any brand or company. These commercials are always attractive when they have comedy in it. Indian TV commercials have always being attractive to viewers.

But nowadays, commercial wars are on their peak. It sounds little odd "Commercial Wars". But literally, brands are ditching their competitors more than marketing themselves.
In last few years, this war was started by mobile service providers like zong, ufone and mobilink. Then followed by washing powders wheel, bonus, surf excel.

These brands show there competitors brand by blurring the other product or by calling by their theme colours or logos.

Recently, a new war is on its hike. Thats tapal danedar and lipton. And more interesting thing is that other brands are making it more interesting by highlighting this war, and viewers are liking it.



This war was started by Tapal Danedar. In which they have shown their rival's brand by blurring it and mentioned very clearly that it doesnt depend on the color of label, because our product is best.





In reply to Tapal Danedar, Lipton used one of the most popular model of Pakistan, Hamza Ali Abbasi. In which he clearly uses the word "Danedar" , which is obviously Tapal Danedar. Then Tapal again replied to Lipton. 

Well, that was not over. The real entertainment started when other brands started taking benefit of this fight. Everyday milk powder, Interwood furnitures, Halaal Cake and rozee.pk. This became very famous on facebook.


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